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Saturday, January 7, 2012

How to make Directgov work

It's a new year. Time for some positivity. There are some ways in which a centralised government organisation responsible for online services could work. It would be effective if we limit its scope and keep it to a budget and deadlines.

The trouble is, GDS is trying to be all things to all men. It's responsible for publishing web content; building a government supersite; enforcing standards of useability; saving money; and building toolkits and uniform government transactions. Phew!

Having responsibility for all these things create a conflict of interest: for example, Directgov are responsible for Gubbin's web useability, but don't tend to be critical of the Directgov problem which is a consequence of the rubbish website they make us use.

Here's a quick list of things which the Government Digital Service (GDS) could focus on in order to become effective:

1. GDS runs a government wiki


A government supersite can't hope to capture all the information people might potentially need when interacting with government. So, GDS should focus on creating a single government wiki to contain all the high level stuff, and let government organisations offer their own websites.

The version of Betagov due to go live at the end of January (February? They're being slightly coy with dates) will only contain generic information for each service, so it's shaping up to be more of a wiki than a web service anyway.

2. GDS becomes a government web standards authority


All government organisations need to have a plan to become WC3 compliant. GDS review the plans and check for progress; perhaps making annual visits to review the results of any evaluations or customer engagement.

3. GDS becomes the organisation which writes the cheques


As long as they don't become the people who build and fix the services themselves, GDS could approve funding for all web projects, ensuring that they keep costs down and figure in useability and accessibility in each project.

4. GDS focus on creating innovations


Didn't work with Directgov, or Innovate, as far as I can see; but GDS seem to fancy themselves as being able to create widgets and sparkly new code for the rest of the public sector. So, let them do pure research and take some of the development burden off the other government bodies

5. GDS become a government news agency


The Directgov paradigm is already focused on 'publishing' rather than offering services. Let Directgov focus entirely on awareness campaigns and leave the missing passports, renewing driving licenses etc to the bodies that provide these services. GDS spend a lot more time around politicians and the civil service than yokels who work in the public sector, anyway. It's a hierarchy thing.


5. GDS focus on reducing avoidable government contact


Ever work in a call centre? It's no fun. You spend most of the day answering the same old questions over and over again. People should find the answers on useable government websites instead. Didn't happen with Directgov.

So, again, GDS becomes an auditing body that ensures citizens don't have to spend their time phoning public sector call centers or writing angry complaint letters. Life improves for everyone. And apparently there's a billion pounds of savings to be made per year from reducing 'avoidable contact'. Sorted.

Happy new year.

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